About us

<blockquote> <p><strong><em>Economy and ecology are not opposites but can be wonderfully combined in the right products and services. </em> </strong></p> </blockquote> <p>The mission of Phaedera is to provide products with the highest quality standards in terms of environment, health, social fairness and manufacturing processes with as far as possible regional sourcing of raw materials, excellent certifications and great sense of responsibility during all stages of work to ensure a carefree and ethical consumption.</p> <p>On the basis of customer requests and environmental and health aspects, Phaedera is constantly developing its products. Latest research results and own further developments ensure a constant improvement of the products and the assortment.</p> <p>In view of climate change and many other factors harmful to the environment and health of humans and nature, more and more people are becoming aware of the need to live responsibly. But on the market for sustainable products there are unfortunately also black sheep, which only want to make a quick profit with lurid buzzwords and greenwashing. These often produce in cheaper foreign countries, but this often only results in inadequate safety tests and lower quality. In addition, there is the much higher CO2 consumption due to fossil fuels, which should be avoided. Therefore, the clothing is produced and sourced as regionally as possible, with the greatest emphasis on sustainability for people and the environment.</p> <p>Not only the conversions of their own consumption and behavior patterns became increasingly important, but also to reach as many people as possible with it and at the same time pursue a morally defensible profession, so Phaedera was brought to life. At the beginning, the company focused on the production of beeswax cloths, developing its own recipe based on old formulas, which were improved by the latest findings from research and medicine. Different combinations were tried out and finally a unique creation was created. It was particularly important to me that the wipes do not contain any substances that are hazardous to health, such as jojoba oil and rosin (tree resin), as the Federal Institute for Risk Assessment strongly advises against them. Regional resources were also used as far as possible in the production process. Due to moderate success and many changes and crises of the company, the business model was changed to the distribution of its own fashion label, in order to save the company with the last capital.</p> <h1>Phaedera Logo</h1> <p><img src="https://cdn.shopify.com/s/files/1/0524/7005/5075/files/Transparent_4_1_480x480.png?v=1611097929" alt=""></p> <p>The logo of Phaedera mainly symbolizes the union of mind and nature. The hummingbird represents life and nature, where the dissolution into the structure in the header represents an analysis of the mind and logic, while the natural rest of the corpus is meant to represent nature and emotion. The fragments, which detach from the Phaedera hummingbird represent the endangered and struggling for life nature.</p> <p>A compass clock as a border is supposed to represent the holistic principle, which also represents as the complete unity of all. This is to refer to an approach, which among other things unites man, nature and science for the benefit of all involved. Beyond that they represent also a compass, which is to help us with the orientation after the good also under scientific aspects. The orientation to the northeast is supposed to signify an ascending age full of hope through the unification of all aspects. The triangle stands for the Trinity, which is used in many religions and among other things in the Bhagavad Gita stands for the Trimurti, which symbolize creation, preservation and destruction, here the direction goes from destruction to a new creation and preservation, which corresponds to an upswing for the whole.</p>

Initiative: Fairness im Handel

Mitglied der Initiative "Fairness im Handel".
Informationen zur Initiative: https://www.fairness-im-handel.de